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The Epic Roger Vivier Sample Sale Returns on Friday

 

camille seydoux and roger vivier

monday is already starting off with a bang. Sale venue Soiffer Haskin just announced that the Roger Vivier sample sale will kick off its four-day event on Friday, March 18th at 10am with discounts on shoes, bags, and accessories.

You’ll probably want to plot your attack now, because everything about last year’s sale was epic, starting with the lines and ending with the merchandise selection. Once inside the sale — after waiting for two hours — we found that your basic pump with a three-inch heels was $250. From the signature series, flats and low chunky heels were $330, and heels were $360.

Strappy heels, stilettos, and all other open-toe shoes without a buckle (literally labeled “other shoes”) were also $360. Both plain chunky-heeled and plain stiletto booties were $400, but prices went up to $800 for bedazzled or more intricate ones.

There was also a ten-pair purchase limit last time, and restocking never happened — whether either of these policies will return this year is unclear. In short? Clear your calendar on Friday if you’re looking for deeply discounted heels. Check out the Dealfeed below for more information.

Roger Vivier courts celebrity for distinct denim capsule collection

Camille Seydoux's Prismick Denim collection

French footwear and accessories label Roger Vivier is courting ultra-chic youth with the help of a celebrity stylist.

Camille Seydoux has taken control of the brand’s Prismick line and revealed an all-denim capsule collection of her own. With a clear design principle and a star-powered campaign, the collaboration will likely find dedicated fans drawn to its unique aesthetic.

“Bringing in outside influencers for a capsule poses excellent opportunities for brands, from increased sales, to refreshing brand image, growing demographics, placements and more, said Paul Farkas, Co-Founder and CEO, Athleisure Mag andAccessory2. “While inspired by a je ne sais quoi Jane Birkin moment, Camille Seydoux channels a bit more Katy Perry/Britney Spears, which works in it’s own right.

“Indeed, the capsule is charming and promises lots of fun, whimsical looks, as the premium denim will play well with mixed looks, day to night, and the festival scene,” he said.

Dressed in denim
The collection is made up of six pieces: platform sandals, ankle boots, sneakers, a shoulder bag, a bucket bag and a backpack. All six pieces are made of denim, chosen in part for its resistance.

The collection marks Ms. Seydoux’s first partnership with a brand. She has previously opened an art gallery and currently designs bespoke dresses for actresses, including her sister, Léa Seydoux.

“I began by attentively exploring my own Prismick bag, which is in a melting fade of black and grey,” Ms. Seydoux, who designed the collection, said in a statement. “I wanted to work on the idea of facets that make up grades of shading.

roger-vivier-prismick-denim-bootie-27-HR
Denim platform boot

“I looked through the maison’s archives and then I thought of denim,” she continued. “It’s a fabric that naturally burnishes. Denim is both classic and modern, and, significant detail, is very resistant.”

The limited-edition collection will go on sale in the brand’s retail outlets this month.

A cocktail party on March 7 at Roger Vivier’s Paris store took place in honor of the collaboration. Attendees included actress Adèle Exarchopoulos and her “Blue is the Warmest Color” co-star Léa Seydoux, also the designer’s sister and most recent “Bond Girl” for her role in “Spectre.” Photos from the event were shared on Roger Vivier’s social media platforms.

lea-seydoux-adele-exarchopoulos-and-camille-seydoux Roger Vivier
Léa Seydoux, Adèle Exarchopoulos and Camille Seydoux

Roger Vivier also created a video, starring actresses Lubna Playoust, Lola Le Lann and the designer herself.

The video begins with the co-stars calling one another on the phone and arranging a get together. These opening moments aside, there is no dialogue, with only a bass vamp and occasional sound effects on the soundtrack.

The three women get together to play a game, with one of them seen in close-up putting on a pair of the Prismick Denim collection’s sneakers. At the table, in a jump cut, the character played by Ms. Le Lann appears to pull the collection’s purse out of thin air.

A server brings dice, which the women take turns rolling. As they do so, more items from the collection materialize.

The server brings the platform sandals, which Ms. Seydoux strikes a match on. The server then blows it out, but upon doing so, the music drops out and everything except the dice disappear.

He rolls them, and a cart featuring the whole collection appears and the music restarts.


Magic Denim – Camille Seydoux for Roger Vivier

“The video short is well produced and correctly showcases the capsule collection as the star of the magic denim theme,” Mr. Farkas said. “The image breakouts aptly features pin-it hot keys for shareable goodness. Posting highlights from the in-store cocktail party launch ties the festivities and celebration with the campaign.”

The distinct aesthetic and quirky video style will likely attract a self-selecting, specific audience. Heavily targeted collections can help a brand build a loyal audience and cultivate a distinct identity, helping it to stand out within the sector.

Careful and consistent
Roger Vivier’s recognizable style often extends from its products into its marketing strategy.

For example, last year the brand showed off its new styles through a retro-futuristic comic book-themed spring catalog.

“Super Vivier” told the story of a fashionable woman and her sidekick shoes and handbags who help her defeat boring style. By featuring its products in the context of a narrative, the brand lengthens the time consumers will likely spend engaging with the new collections (see story).

The brand also tends to tap into celebrities with a discernible youth appeal to help it reach its target market.

In June, Roger Vivier embraced a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.

Roger Vivier chose to tap Jeanne Damas for the year’s campaign, emphasizing the young French blogger’s signature style and Parisian sophistication. Working with a popular blogger for the campaign likely helped Roger Vivier connect with a younger audience while still maintaining its classic French appeal (see story).

“Denim cuts across generations and price points, it’s a mainstay and sexy fabrication,” Mr. Farkas said. “The hues, washes and accessory bodies here can elegantly welcome more mass consumers to the brand, while not disrupting bonds with the more traditional shoppers.”

官恩娜遭妇女侮辱 呼吁喂母乳无罪

給眼睛進補! 小天后泰勒斯恩愛照宛如電影場景

▲泰勒斯談戀愛一向不隱瞞。(圖/翻攝自Taylor Swift 推特)

▲泰勒斯談戀愛一向不隱瞞。

西洋樂壇小天后泰勒斯(Taylor Swift),不但入選2015年《富比士》雜誌世界百名權威女性排行榜,還拿下該榜單第64名,成為榜單內最年輕女性。

去年3月公開與知名DJ  Calvin Harris交往的泰勒斯,可謂愛情事業兩得意。小倆口相當大方,時常在Instagram PO照放閃。

日前泰勒斯又在個人Instagram上,PO出與男友在碧海藍天的接吻照,穿著泳裝的兩人,與漸層色的海天融為一體,宛如電影場景。此照一出,立馬吸引大量網友湧入按讚。

9歲天才童星雅各 小西裝紅領結喜滋滋奪影帝!

▲9歲童星雅各,拿下「加拿大奧斯卡」最佳男主角獎!

年僅9歲的童星雅各特倫布雷演技終獲肯定,與奧斯卡最佳女主角的布麗拉爾森,在電影《不存在的房間》有精彩對手戲,日前在被喻為「加拿大奧斯卡」的加拿大影視頒獎典禮上,雅各穿上黑色小西裝戴上紅領結一身喜氣出席,在萬眾矚目下,一舉奪得首座影帝寶座!

▲黑色條紋西裝搭配紅領結,一身喜氣裝扮助陣雅各奪影帝。(圖/翻攝自www.cbc.ca)

電影中,雅各展現超齡精湛演技,走「加拿大奧斯卡」紅地毯時,他以一襲黑色小西服內搭背心及白襯衫,再別上助陣奪下影帝的喜氣紅領結,首先在紅毯上獲贈「樂高積木」版獎座1枚,雖然手舉山寨版獎座,畢竟是小孩子,看到樂高積木笑得特別開心;真正頒獎時,雅各驚喜擊敗各個入圍男演員,拿下最佳男主角獎,全場都興高采烈為他歡呼。

 

▲走紅毯時,雅各率先獲贈1座樂高積木獎座,高舉姿態趣味又極具氣勢。(圖/翻攝自www.metronews.ca)

早先於2月底奧斯卡紅毯上,雅各即穿著Armani特製小西裝現身,可愛又帥氣的模樣,丰采幾乎要蓋過影帝李奧納多,參加過各大頒獎典禮,早已懂得詮釋西裝的雅各,雙手插西褲的明星架式相當專業,現在一舉奪下「加拿大奧斯卡」,手上已5部戲約的他,成了全球最炙手可熱的童星。

林志玲陪男星買內褲!范冰冰要生氣了?

身為「第一名模」的林志玲與眾男星的互動一直是大家關心的焦點,自從與舊愛言承旭幾度傳出復合最終確定無緣後,林志玲在參加大陸實境節目時,竟大方陪著范冰冰劇中的老公買內褲,引起民眾頻頻偷瞄,但志玲姊姊卻一點也不掩飾,仍大喇喇地幫男星挑選內褲!

林志玲自去年參加大陸實境秀節目《花樣姊姊》後,深獲觀眾喜愛!近日她再度與《武媚娘傳奇》中飾演唐高宗的李治廷參加演出。但遠赴墨西哥拍攝期間,李治廷僅帶了個背包,也沒有換洗衣物,志玲姊姊便大方地拿出貼身T恤與外套來讓他更換,雖然略為小件,但李治廷仍興奮地說,想不到可以穿上志玲姊姊的衣服!然而,李治廷還缺少換洗內褲,這項志玲姊姊可就無法提供了,便陪著他到超市購賣。志玲姊姊不顧旁人眼光,細心為李治廷挑選內褲,也讓網友直呼好貼心,還有人開玩笑地說「乾脆就在一起吧」!

鄭丹瑞孖娜姐上演父女戀 想請三大美人出山

鄭丹瑞為新戲《小男人周記3吾家有囡33D》宣傳,呢套電影亦係佢事隔25年後再拍《小男人周記系列》,佢又自爆今次係膽粗粗咁決定自編自導自演:「以前拍係有嘢想講,之後都覺得無咩值得拍,但依家有下一代,想用小男人方式講寫實啲嘅嘢」佢又話新片入面嘅「小男人」係一個有錢男人,不過一直都唔敢面對自己,直到個女再次出現。

 

鄭丹瑞又話請到女神周秀娜再度合作:「我上得台就當簽咗呢部戲,依家先敢講女神會演出。」原來之前兩人合作完《分手100次》後,鄭丹瑞就好欣賞周秀娜,仲封咗娜姐做女神,佢喺台上仲拖實娜姐跳舞,又話已經安排咗床上戲:「上次就佢同鄭伊健,今次同我!佢做我情人,仲會有有床上戲!不過我已經得到老婆及囡囡同意!」

鄭丹瑞又話會跪求當年有份演出小男人系列嘅鄭裕玲參演新片:「知佢講過唔再拍,但問10個人15個都叫我一定要請dodo,我仲想搵埋李美鳳同關之琳!」

至於周秀娜就話,自己一向都好鍾意對方,今次合作已經「恨咗好耐」,仲話細細個睇《小男人》系列時,都冇諗過自己可以做到「梁寬」嘅情人。

 

彈床被踢歪鼻 陳瀅唔怕素顏見猷亨

「宅男女神」陳瀅呢日以短裙仔出席復活節活動,仲即席試玩跳彈床,不過佢跳得都有啲hea,佢解釋因為著咗短裙,所以唔係好想起腳踢。

陳瀅又自爆16歲嗰年,同幾個學跆拳道嘅師兄邊打拳邊跳彈床,最後被對方踢中面:「當時初學跆拳道,覺得好威,就撩對方上去踢,我哋邊跳邊玩花式,點知其中一個師兄一腳踢中我塊面,我即刻喊,第一次被人打,我個鼻有少少歪都可能因為佢,不過佢都覺得唔好意思,事後都有畀我用手打咗幾下。」

有記者發現陳瀅左手手腕貼上藥水膠布,佢解釋喺溫哥華時被貓爪傷:「啲人以為割脈,為免誤會,所以先貼上膠布。」

陳瀅喺活動前一天先由溫哥華返香港,佢話去溫哥華係為咗探婆婆,不過男友何猷亨就冇同埋佢一齊去:「之前請咗一星期假,返去探下婆婆,因為婆婆有腎病,不過我自己一個返。佢都知我拍拖,冇話特別覺得點,因為我主要係帶婆婆睇醫生,好擔心佢健康。」

提到陳瀅四月要拍新劇,佢話唔擔心會同男友少咗機會見面:「同一個城市都比較好,我又唔係飛去第二度。」有網民話佢素顏好正,佢坦言非常開心:「我見到報道都好開心,其實素顏唔容易,我對皮膚同個樣都做足護膚療程,我覺得係冇醜女人,只有懶女人。」又話男友都有見過佢素顏:「所有屋企人、朋友都見過,我返到屋企會即刻落妝,同埋多飲水、瞓覺。」

 

蔡雪瑩腰圓腳腫孕味十足 心悠做詩詩伴娘零準備

心悠獲安排切蛋糕提早慶生。 

下月1日是劉心悠的34歲壽辰,昨日她與張智霖和蔡雪瑩為FANCL拍廣告時,大家特別為她準備了蛋糕提早慶生。笑問將為劉詩詩和吳奇隆的婚禮擔任伴娘的心悠、生日願望是否結婚?她即否認指順其自然、不會特別強求;還封定後門稱相信在婚宴上也不會接到花球,因現場人多,加上要穿高跟鞋減低了戰鬥力。對於吳劉的婚禮的細節,她表示甚麼都不清楚,因知道一對新人現在很忙,只被告知衣服等一切會代為準備,只需早少少到當地試身便可。
被傳大肚的蔡雪瑩明顯腰圓腳腫,但仍穿上3吋高跟鞋,公關亦對她照顧有加扶到實!不過當事人就避談是否懷孕,只強調有發福及承認今年結婚。另外,張智霖與友人合買的馬匹「愛將」因腳患退役,他稱原送往澳洲安享晚年,怎知突然康復出賽兩次先後奪得冠亞軍,感覺很奇妙。

韓版杉菜戀千頌伊弟 具惠善安宰賢秘戀1年

新浪娛樂訊 據台灣媒體報導,韓國某新聞網今報導,31歲韓國女星具惠善,去年拍完韓劇《吸血鬼醫生》,與合拍該劇的安宰賢看對眼,已秘戀1年。兩人的經紀公司隨後也證實他倆正在戀愛。

具惠善在韓版《流星花園》扮“韓版杉菜”在台聞名,小她3歲的安宰賢則以大火韓劇《來自星星的你》“千頌伊弟”角色走紅,去年合拍《吸》劇,俊男美女組合雖未締造高收視,但仍讓大家直呼登對。