奧斯卡新科影帝李奧納多迪卡皮歐（Leonardo DiCaprio）3月底前往印尼蘇門答臘進行為期1天的參訪行程，隨後在社群媒體上發表文章，顯示對印尼環境的擔憂，沒想到此舉卻引起印尼政府的不滿，還揚言拒絕李奧納多入境。

根據印尼移民總局發言人赫魯（Heru Santoso）表示，李奧納多3月26日和隨行人員搭乘私人飛機抵達印尼瓜拉納穆機場（Kualanamu Airport），之後乘坐直升機飛往位在蘇門答臘北部的列尤擇山國家公園（Mount Leuser National Park），進行為期1天的參訪行程。

Indonesia threatens to ban Leonardo DiCaprio over his criticisms of its palm oil plantations https://t.co/HA7N7ziAu7 pic.twitter.com/zvzVeXWE2l

— Los Angeles Times (@latimes) 2016年4月2日

社群媒體呼籲保護天然雨林

李奧納多在Instagram上放上自己和當地人以及大象的合照，並且寫道：「棕櫚樹種植面積的擴張正危害天然雨林，也切斷了大象的遷徙路徑，這使牠們很難找到食物和水源。」

The lowland #rainforest of the Leuser Ecosystem are considered the world’s best remaining habitat for the critically endangered Sumatran #elephant. In these forests, ancient elephant migratory paths are still used by some of the last #wild herds of Sumatran elephants. But the expansion of Palm Oil plantations is fragmenting the #forest and cutting off key elephant migratory corridors, making it more difficult for elephant families to find adequate sources of food and water. The Leonardo DiCaprio Foundation is supporting local partners to establish a mega-fauna sanctuary in the Leuser Ecosystem, last place on Earth where Sumatran orangutans, tigers, rhinos and elephants coexist in the wild. Click the link in the bio to stand with @haka_sumatra as they fight to protect the Leuser Ecosystem. #SaveLeuserEcosystem #Indonesia

Leonardo DiCaprio（@leonardodicaprio）張貼的相片 於 2016 年 3月 月 28 6:22下午 PDT 張貼

他在另一篇貼文則寫道：「列尤擇生態區（Leuser Ecosystem）是世界級生物多樣性的重要保育點，是東南亞最重要、保存完好的雨林區之一，它也瀕臨絕種的蘇門答臘猩猩的棲息地。然而大量種植棕櫚樹讓此地正面臨嚴重的破壞。」

A world-class biodiversity hotspot, the #Indonesian Leuser Ecosystem is one of the most important areas of intact #rainforest left in Southeast Asia. Its forests are home to the densest remaining populations of the critically endangered Sumatran #orangutan. But Palm Oil expansion is destroying this unique place. Now is the time to save the Leuser Ecosystem. We must develop a permanent solution to protect and restore this valuable natural asset. Click the link in the bio to stand up and #SaveLeuserEcosystem. #Indonesia

Leonardo DiCaprio（@leonardodicaprio）張貼的相片 於 2016 年 3月 月 29 9:21上午 PDT 張貼

列尤擇生態區擁有豐富的雨林生態及生物多樣性，是許多瀕臨絕種如蘇門答臘象、蘇門答臘猩猩的重要棲息地，然而近年來棕櫚油種植園的大量擴張下，雨林遭到嚴重的濫墾，也破壞了這些動物的生存環境。

另外，即便印尼早已明令禁止傳統的火耕，還是有許多農民不遵守，而且燃燒地往往是鄰近私人公司所擁有的棕櫚油種植園附近。火耕除了導致大量的雨林消失外，也造成印尼以及其他東南國家霧霾狀況嚴重，而印尼的碳排放量也直直高升。

惹毛印尼政府

李奧納多的關心在印尼政府看來似乎有點不是滋味。

移民總局發言人赫魯表示：「我們支持李奧納多想要保護列尤擇生態保護區的關切，但是如果他持續在社群媒體上發表煽動性的言論，我們隨時可以將他列入黑名單，拒絕他入境印尼。」

Why @LeoDiCaprio may be banned from ever returning to Indonesia https://t.co/wf8nCgJXj9 pic.twitter.com/WwSqPA7EaS

— New York Daily News (@NYDailyNews) 2016年4月2日

赫魯還說，印尼的企業和組織如果對李奧納多的言論感到不悅，是有權力要求移民總局拒絕讓他再次踏入領土。不過到目前為止都還沒有發生這樣的狀況。

哈里遜福特為首例

李奧納多並不是第1個因為環境問題而惹毛印尼政府的好萊塢明星，以科幻經典《星球大戰》（Star Wars）系列聞名的影星哈里遜福特（Harrison Ford）2013年前往印尼拍攝環保紀錄片時，曾經因為向當地官員提出尖銳的訪問而惹惱印尼政府。

金像獎 

Camille Seydoux with her Roger Vivier collab(Photo: Courtesy Roger Vivier).

When it comes to cool French girls, Camille Seydoux hits all the inevitable marks: She’s got a certain nonchalant style with just the right amount of feminine charm, she also maintains a sense of irreverence, while still being totally relevant. As a stylist to the stars, she works with an equally enviable client list, which includes her sister, Léa Seydoux (yes, the Bond girl) and Adèle Exarchopoulos.

So it makes perfect sense why Roger Vivier handpicked the stylist for a purse and shoe collaboration, entirely decked out in patchwork denim and lined in hot pink leather. “It is a color that makes me happy,” she explained. “It’s so feminine and it’s really the color for girls.”

Last week, Ms. Seydoux celebrated the Prismick Jeans collaboration with a lunch at Maman, a rustic Tribeca eatery that is famous for its Americanized French fare. A slew of New York girls, including Leandra Medine, Mia Moretti and Garance Doré, who turned up in their best denim and contrasted it with with these Vivier pieces.

A day after her lunch, the Observer met up with Ms. Seydoux at the Roger Vivier boutique on the Upper East Side to discuss her newfound design prowess, how hands on she was with these creations and where in the world she buys her own pieces of denim.

How did you first align with Roger Vivier?
It started after the Cannes Film Festival last year, when I met the team in Paris. I met Bruno Frisoni, the actual designer and the studio, and they told me they wanted to work with me on a little collaboration. I was so excited and of course so willing to do it.

What type of parameters did they give you regarding the collection?
I was completely free to do things my own way. It’s the first time they did something [like that] with someone outside the team.

How did you land on the idea to do bags and shoes in denim?
I was free to do anything, but I also needed to respect the house, the codes and their heritage. One of my favorites from Roger Vivier is the Prismick line. I looked at what they had done in the past with the Prismick and they had never done denim. It was something they wanted to do before and they thought this was a great idea!

Camille Seydoux(Photo: Courtesy Roger Vivier).

What was the first Roger Vivier piece you owned?
It was a Prismick bag, a grey one that I got three years ago. But even before this collaboration, I’ve had all these books on Roger Vivier in my place, I love fashion books and I collect them. I would say my favorite design by him were the Mondrian shoe he did with Saint Laurent.

Who was the first person to wear a piece from your collaboration?
My sister [Léa Seydoux] for the first James Bond photo call back in November. She wore the platform shoes, but you couldn’t see them because she wore a long dress. But I was the first to carry the bag!

Camille Seydoux(Photo: Courtesy Roger Vivier).

Is this denim the same kind used for jeans?
No it’s a special denim, the really strong stuff. You can’t use regular denim when you want to do accessories, especially when you want to do leather details.

How do you think girls in Paris will wear this collection, versus New York?
French girls will wear it very chic, with black and a white shirt. I think American girls are going to be more maybe creative and they are going to mix it with other pieces of denim. They won’t be afraid to do crazier things.

Where do you go to buy jeans?
When I’m in Paris I go to APC and when I’m in London, I love Topshop. In New York, I go to Barneys when I’m uptown. They have a great denim floor.

French footwear and accessories label Roger Vivier is courting ultra-chic youth with the help of a celebrity stylist.

Camille Seydoux has taken control of the brand’s Prismick line and revealed an all-denim capsule collection of her own. With a clear design principle and a star-powered campaign, the collaboration will likely find dedicated fans drawn to its unique aesthetic.

“Bringing in outside influencers for a capsule poses excellent opportunities for brands, from increased sales, to refreshing brand image, growing demographics, placements and more, said Paul Farkas, Co-Founder and CEO, Athleisure Mag andAccessory2. “While inspired by a je ne sais quoi Jane Birkin moment, Camille Seydoux channels a bit more Katy Perry/Britney Spears, which works in it’s own right.

“Indeed, the capsule is charming and promises lots of fun, whimsical looks, as the premium denim will play well with mixed looks, day to night, and the festival scene,” he said.

Dressed in denim
The collection is made up of six pieces: platform sandals, ankle boots, sneakers, a shoulder bag, a bucket bag and a backpack. All six pieces are made of denim, chosen in part for its resistance.

The collection marks Ms. Seydoux’s first partnership with a brand. She has previously opened an art gallery and currently designs bespoke dresses for actresses, including her sister, Léa Seydoux.

“I began by attentively exploring my own Prismick bag, which is in a melting fade of black and grey,” Ms. Seydoux, who designed the collection, said in a statement. “I wanted to work on the idea of facets that make up grades of shading.

Denim platform boot

“I looked through the maison’s archives and then I thought of denim,” she continued. “It’s a fabric that naturally burnishes. Denim is both classic and modern, and, significant detail, is very resistant.”

The limited-edition collection will go on sale in the brand’s retail outlets this month.

A cocktail party on March 7 at Roger Vivier’s Paris store took place in honor of the collaboration. Attendees included actress Adèle Exarchopoulos and her “Blue is the Warmest Color” co-star Léa Seydoux, also the designer’s sister and most recent “Bond Girl” for her role in “Spectre.” Photos from the event were shared on Roger Vivier’s social media platforms.

Léa Seydoux, Adèle Exarchopoulos and Camille Seydoux

Roger Vivier also created a video, starring actresses Lubna Playoust, Lola Le Lann and the designer herself.

The video begins with the co-stars calling one another on the phone and arranging a get together. These opening moments aside, there is no dialogue, with only a bass vamp and occasional sound effects on the soundtrack.

The three women get together to play a game, with one of them seen in close-up putting on a pair of the Prismick Denim collection’s sneakers. At the table, in a jump cut, the character played by Ms. Le Lann appears to pull the collection’s purse out of thin air.

A server brings dice, which the women take turns rolling. As they do so, more items from the collection materialize.

The server brings the platform sandals, which Ms. Seydoux strikes a match on. The server then blows it out, but upon doing so, the music drops out and everything except the dice disappear.

He rolls them, and a cart featuring the whole collection appears and the music restarts.

Magic Denim – Camille Seydoux for Roger Vivier

“The video short is well produced and correctly showcases the capsule collection as the star of the magic denim theme,” Mr. Farkas said. “The image breakouts aptly features pin-it hot keys for shareable goodness. Posting highlights from the in-store cocktail party launch ties the festivities and celebration with the campaign.”

The distinct aesthetic and quirky video style will likely attract a self-selecting, specific audience. Heavily targeted collections can help a brand build a loyal audience and cultivate a distinct identity, helping it to stand out within the sector.

Careful and consistent
Roger Vivier’s recognizable style often extends from its products into its marketing strategy.

For example, last year the brand showed off its new styles through a retro-futuristic comic book-themed spring catalog.

“Super Vivier” told the story of a fashionable woman and her sidekick shoes and handbags who help her defeat boring style. By featuring its products in the context of a narrative, the brand lengthens the time consumers will likely spend engaging with the new collections (see story).

The brand also tends to tap into celebrities with a discernible youth appeal to help it reach its target market.

In June, Roger Vivier embraced a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.

Roger Vivier chose to tap Jeanne Damas for the year’s campaign, emphasizing the young French blogger’s signature style and Parisian sophistication. Working with a popular blogger for the campaign likely helped Roger Vivier connect with a younger audience while still maintaining its classic French appeal (see story).

“Denim cuts across generations and price points, it’s a mainstay and sexy fabrication,” Mr. Farkas said. “The hues, washes and accessory bodies here can elegantly welcome more mass consumers to the brand, while not disrupting bonds with the more traditional shoppers.”